A Guide to The Unsolicited Electronic Messages Act 2007
What does my business need to do to comply with the Unsolicited Electronic Messages Act 2007?
This guide will help raise awareness of with the 5 most important points of the Act, and the actions your business needs to take in terms of compliance.
Must Have |
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goMessage |
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(1) Consent 3 types
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Express Consent - Opt-in |
Gain permission from your customers & prospects and record this on your database |
(ii) Inferred Consent
- Would be relevant information - industry specific
- Sending to a past customer
- Already have a prior business relationship
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Ensure you have a prior, relevant relationship with the people you are sending emails
to - record on your database |
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Deemed Consent |
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- An electronic address that has been conspicuously published by a person in a business
or official capacity - ie On a company Website.
- Note: Must still be relevant (Inferred Consent) and not have a "Please don't email
me" clause
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Record where you sourced the email address from - ie Website Make sure you also
pass the "inferred consent" test
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goMessage provides a field to record your consent |
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(2) Unsubscribe
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(i) Obvious and working (for 30 days) |
Never send out a commercial email without an Unsubscribe - use Email Software that automatically Unsubscribes |
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(ii) 5 working days to action
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Have processes in place to remove the person from receiving emails within 5 days |
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(iii) Potential fine of up to $10,000 if you don't action |
Don't forget the UNSUBSCRIBE |
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goMessage provides this option |
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(3) Harvested Addresses
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Don't use Harvested Addresses - software that trawls the internet stripping out email addresses |
Check the source of the data you are using |
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(4) Sender Details
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All messages must have a clear "From", "Subject Line" and senders contact details |
Be transparent - don't try to hide who you are and how they can contact you - also doesn't make marketing sense |
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goMessage provides a field for these details
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(5) Proof
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(i) Must be able to prove Consent |
When, how - record |
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(ii) Must be able to prove you are not using Harvested Lists
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Record source |
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(iii) If you sent an email by mistake and use this as a defense = must prove |
Who sent, why a mistake |
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goMessage provides a field to record your consent |
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"Our business has experience remarkable growth since using goMessage..."
read more
Robbie Pheloung,
Managing Director
Portable Infrastructure Int. Ltd
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